Silva Outdoor 2011
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Press release July 2011 GET ON TRACK WITH SINGLETRACK When it comes to visibility requirements, variable speed, terrain, and environment, mountain biking is a completely different animal than running or hiking. Objects will appear and substrates will change more quickly in the dark, and your anticipation has to be on high alert. This is what we’ve kept in mind in designing and developing Singletrack, Silva’s new premium sport-bikelight for advanced mountain biking. With an aggressive design that reflects the activities it’s built for, Singletrack means you’ll always know what’s coming and how to handle it. With an output of 1,030 true lumens combined with four light modes and Silva Intelligent Light System, Singletrack means that your headlight will never be the weak link in your training routine or mountain-bike race. A long-lasting lithium battery and light distribution optimized for advanced high-speed sessions in complete darkness will deliver for as long as you have the stamina. With an aggressive design reflecting the activities it’s built for, the Singletrack bikelight completes your bike. With Singletrack there are now no limits to training or racing in darkness. The Silva product line is exhibited at OutDoor Show Friedrichshafen July 14-17 2011 in stand A5-206. For further information please contact: Marcus Haas, Director of International Sales Silva Sweden AB +46-(0)70-8305457 marcus.haas@fiskars.com UK: Barker Publicity +44 (0)20 7586 4604 info@barkerpublicity.com Facts about Fiskars Outdoor EMEA Division Silva Sweden AB is part of Fiskars Outdoor division. The brands in our portfolio are Silva and Gerber. The products assortment includes headlamps, compasses, pedometers, multitools and knives. Read more at www. silva.se and www.gerbergear.com. Fiskars is a public company listed on NASDAQ OMX Helsinki in Finland. More information is available at www.fiskars.fi. HQ: Silva Sweden AB. Box 998. Kuskvägen 4. SE-191 29 Sollentuna. Phone +46-8-623 43 00. Fax +46-8-92 76 01. info@silva.se www.silva.se

Press release July 2011 SEE AND BE SEEN WITH SIMI Safety on a bike stems from two things: a rider’s skill and attention, and the need to “see and be seen.” The latter is what the Simi safety light—the entry-level visibility product in Silva’s brand new Bike Series—is all about. Silva’s proven quality and performance combine to keep you safe with Simi, while its ultra-stylish contemporary look adds an element of design to your bike. Easy to mount and use, aesthetically pleasing with an urban touch for day and night commuting. Pure and simple, this stylish safety light impressive light output...

Press release July 2011 VELÓ: COMMUTE WITH CONFIDENCE A perfect product for the advanced commuter, Veló ensures that your sport cycling experience will expand beyond that of sunny summer weather. Following Silva’s “see and be seen” philosophy, this tough new sport-bike headlight incorporates the proven Silva Intelligent Light System that provides high visibility while keeping you visible, an essential combination for safe commuting. Veló is completely waterproof, which means you’ll have no problem with rain or snow and a reliable partner whether riding day or night in urban traffic or on a...

Press release July 2011 YOUR NEW BEST FRIEND: RANGER ATEX When you’re working in hazardous environments you need to concentrate on the job at hand; there’s no time to mess around with an unreliable headlamp. That’s where the new Ranger Atex comes in. Based on the Ranger Pro, one of Silva’s most reliable headlamps and a trustworthy partner in industrial and military applications for many years, the addition of official Atex certification (EX II 3G ic IIB T4; see below*) now delivers the security you need when operating in conditions that require your full attention. It’s also prefect for DIY...

Press release July 2011 THE BEST JUST GOT BETTER When you’re racing in the outdoors, there’s no time to wait for your compass’ functions to catch up to you. Your instrument needs to be fast, stable, unobtrusive and easy to access and read. This is the combination that Silva has long brought to its Race Series compasses. And now this popular series, acknowledged leader in the orienteering and adventure racing world, has been improved with redesigns that make each instrument better and easier to use, and include the world’s first dedicated adventure race compass. Ideal for young people,...

Press release July 2011 Stay ahead of the Competition and Sprint into the Fall with the new Silva headlamp As autumn approaches lights to help us train and enjoy or work in the outdoors are a necessity. Using Silva’s patented Intelligent Light system the new Silva Sprint™ headlamp provides a powerful light so the user can maintain speed when trail running, mountain biking, adventure racing or orienteering in the dark. The five high power LEDs together form a light picture with both strong distance light to plan your route, and flood light for more close range vision. With four different...

Press release July 2011 Silva presents new developments at OutDoor 2011 Silva will be exhibiting at the OutDoor in Friedrichshafen, 14th to 17th of July. Silva will be part of the Scandinavian Outdoor Group press conference and will host its own Press Gathering from Friday 15th of July, 3pm to 5pm at the Silva booth in Hall A5-206. The Sport and Outdoor product range will be presented, highlighting the brand new development of a high performance headlamp “Sprint” The Sprint headlamp represents the latest innovation within . the Silva Intelligent Light® concept, offering a wide flood light...

Press release July 2011 The outdoor category focuses on moderately paced outdoor activities whose intent is to educate and stimulate both physical and psychological well-being. The utility of items like outdoor headlamps, compasses, ADC, binoculars and map cases range from shorter tours to more demanding multi-day outings in activities like trekking, hiking, camping, and hunting. In those categories, Silva holds expertise and leadership, aiming to be the first choice for their customers in all target markets and enhancing joy & performance of the respective end-user activities. Silva...