Every 17 hours someone dies in US waters before the Coast Guard is called.* Is Your Life Worth $299? * Source: based on 33 years average 1979-2011 reported by USCG Office of Search and Rescue 11/04/2011 (LT T. Gorgol) http://www.uscg.mil/hq/cg5/cg534/sarfactsinfo/SAR_Sum_stats1964-2011.pdf Marine Rescue Radio With GPS People who try the Nautilus LifeLine marine rescue radio love it. They tell us it's sleek. It's cool. It is something that someone should have thought of years ago. BUT the fact is that most people don't imagine themselves in a situation in which they might need help or rescuing. They don't think they need a LifeLine. The cold hard fact is that they might be tragically wrong. Statistics provided by the U.S. Coast Guard are shocking - over the last 33 years, 17,100 people died in U.S. waters before the Coast Guard could be called for help. We are talking about scuba divers who got lost or left behind, paddlers and canoeists who ended up in the water and became hypothermic, kiteboarders and SUP enthusiasts, fishermen and sailors on commercial and pleasure craft who fell overboard. The list is endless. On average, someone dies in U.S. waters every 17 hours before they could call the Coast Guard for help. Can you imagine what that number is around the world?? We are on a mission to put safety - LifeLine marine rescue radios - into the hands of as many people on the water as possible. The LifeLine is a ridiculously simple to use, super tough, depth rated marine radio and gps that can be used to make calls on any VHF marine channel. Or you can press the red button to send out an emergency digital message with your GPS coordinates with coverage up to 10,000 square km. I love my LifeLine and can tell you that while I totally trust my kids to go paddling, fishing and sailing on their own, they never ever go out without their lifejackets and LifeLines. My dream is that one day everyone on the water will feel the same way. Sincerely Captain Mike Lever Founder President