MARINE ELECTRONICS

The Lowrance® legacy. It all started in the 1950s, with Darrell Lowrance and his efforts to use transistorized sonar technology to detect fish. His vision has defined the Lowrance legacy for more than six decades – a legacy born on the water. He set out to change the way people fished. He did just that in 1957 with the introduction of the first recreational fishfinder, the FISH-LO-K-TOR, affectionately known by millions as the Little Green Box. That first Lowrance fishfinder spawned the recreational fishfinder industry and set Lowrance, the brand, on a path of innovation and achievement that...

MARINE ELECTRONICS ACTIVETARGETTM LIVE SONAR - GAME ON! Take your fishing from good to great with a new, high resolution ActiveTarget Live Sonar that allows you to scan fish locations and easily track fish movements with Forward, Down and Scout views. TARGETING FISH JUST GOT EASIER Compatible with the full line-up of Lowrance Sonar, new EliteTM FS displays include ContourTM+ mapping and support for new ActiveTarget Live Sonar and Active ImagingTM. THE BEST TROLLING MOTOR JUST GOT BIGGER Lowrance has expanded the Ghost® trolling motor family to include the new Ghost 60 and Ghost 52 trolling motors....

SONAR TECHNOLOGY ActiveTarget TM LIVE SONAR See high-resolution images of fish swimming around structure and responding to your lure – as it happens – with new ActiveTarget Live Sonar. Featuring Forward, Down and Scout views, ActiveTarget Live Sonar can scan fish locations and easily track their movements. See how fish relate to structure and respond to lure presentations, so you can make the right adjustments to make them strike. 2 | AMERICA’S NUMBER ONE FISHFINDING BRAND Colorline™ illustrates target hardness — the lighter the color, the harder the target LOWRANCE® CHIRP Get the best views...

CHIRP Sonar DownScan Imaging Structure Baitfish ACTIVE IMAGING TM Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, Active Imaging™ 3-in-1 with Lowrance CHIRP, SideScan and DownScan Imaging™ delivers superior clarity, the best target separation and extreme, high-resolution images of fish and structure at a longer range than any other structure imaging technology. FishReveal TM Makes fishing easier by combining on one screen the proven target identification of Lowrance CHIRP sonar with the high-resolution images of bottom detail and structure...

FAMILY BREAKDOWN Ultimate Fishing SystemTM Used by more fishing tour pros than any other brand, HDSTM LIVE displays have the clearest and brighest SolarMAX™ HD IPS screens and the fastest processor. Available in 16-, 12-, 9 and 7-inch models, HDS LIVE displays have new, preloaded C-MAP® ContourTM + mapping, plus support for new high-resolution ActiveTarget™ Live Sonar and Active Imaging™ 3-in-1. Targeting Fish Just Got Easier EliteTM FS includes support for the complete line-up of Lowrance® sonar in an easy to use and easy to install package. Elite FS is available in 9- and 7-inch models, comes...

HDSLIVE ELITE FS REVEAL SolarMAX HD IPS Display SolarMAX Display Touchscreen Multi-touch High-Performance Processor CHIRP DownScan Imaging™ SideScan FishReveal ActiveTarget Active Imaging 3-in-1 LiveSight™ Real-Time Sonar * LiveCast™** Preloaded C-MAP Contour+ Preloaded C-MAP US Inland Genesis Live Automatic Routing Smartphone notifications Ethernet Networking Live network sonar Dual Channel CHIRP Internal GPS antenna (excludes sonar only displays) Wireless connectivity NMEA 2000® NMEA 0183 Engine Integration SmartSteer MotorGuide® Xi5 trolling motor control SmartSteer™ outboard pilot Power-Pole®...

The Ultimate Fishing System TM HDSTM LIVE displays are used by more pros on the MLF, Bassmaster and FLW tours than any other brand. Why? It’s simple – when money is on the line and catching fish matters, HDS LIVE gives them the best chance to win. From support for new high-resolution ActiveTargetTM Live Sonar and extreme high-definition Active ImagingTM with Lowrance® CHIRP, SideScan and DownScan ImagingTM to new incredibly-detailed C-MAP® ContourTM + preloaded mapping and full touchscreen control of Power Pole® anchors and the Ghost® trolling motor – you will find more fish with HDS LIVE – that’s...

New! ActiveTarget Live Sonar Ready New! Preloaded C-MAP Contour+ Mapping SolarMAX™ HD screens with brightest and clearest sonar images Fastest processor for smoother operation and quicker chart redraws Support for Active Imaging 3-in-1 sonar with SideScan and DownScan Imaging Full integration with Ghost Trolling Motor C-MAP GenesisTM Live mapping C-MAP Easy RoutingTM + Navionics® AutoroutingTM capability LiveCast™ smartphone (16/12 only) Smartphone notifications True High-Definition, six-panel splitscreen (HDS LIVE 16 only) Touchscreen control of trolling motor, outboard pilot and Power-Pole...

Targeting Fish Just Got Easier The new Elite Fishing SystemTM (FS) combines the power of the full line-up of Lowrance® fishfinding tools in a more affordable, easy-to-use display. From new high-resolution ActiveTarget™ live sonar and extreme highdefinition Active Imaging™ with Lowrance CHIRP sonar, SideScan /DownScan Imaging™ and FishReveal™ to the incredibly detailed C-MAP® ContourTM+ preloaded Fishing Maps, Elite FS gives you all the tools you need to find and catch more fish. Elite FS displays brings enhanced integration capability to the Elite series with full Ethernet networking, wireless...

New! ActiveTarget Live Sonar ready Active Imaging 3-in-1 ready New! Preloaded C-MAP Contour+ mapping C-MAP Easy RoutingTM, Navionics® Autorouting capability C-MAP Genesis Live Real-Time Mapping Halo® 20, 20+ and 24 Radar compatible Wide range of mapping options including C-MAP, Navionics®, Florida Marine Tracks and more Touchscreen control of MotorGuide® Xi5 trolling motors and Power Pole shallow water anchors SonicHub®2 Audio Server ready Engine integration and outboard pilot control Wireless connectivity Full Ghost Trolling Motor integration Full networking Easy to use, easy to install NEW...