Lopolight Design & Branding guide
32Pages

BRAND & DESIGN MANUAL

Lopolight Brand & Design manual INDEX DNA & IDENTITY Lopolight 02 Vision and Mission Core values Unique selling proposition (usp) Target audience Our brand-DNA Storytelling Design guidelines Tone Of Voice Brand promise Employee behavior LOGO RULES OF USE Primary & Sencondary logo 06 Logo Fonts an Colors 08 Incorrect/correct use of logo 09 Secondary logo (Logomark) 10 IMAGES IN GRAPHIC USE Background/Autentic/Category images 11 Images licens 14 Packshot/Patch 15 Images in graphic use 16 23° frames 17 Digital Advertising 18 Banners Grid/guideline 19 Social Media 20 Brochure, Catalog & Flyers...

Lopolight Brand & Design manual Rules & Regulations We are proud of the certification we hold and the trust authorities are placing in us. Please use the certification marks - but we use them with care and respect. Link to certificates EUROPEAN COMMUNITY DECLARATION OF CONFORMITY This is to certify that in compliance with Council Directive 2014/90/EU (MED) Issued in accordance with the MARINE EQUIPMENT DIRECTIVE (MED) 2014/90/EU AND AMENDING REGULATION (EU) 2020/1170 Of the European Parliament and of the Council. Lopolight ApS Bakkegaardsvej 513 DK-3050 Humlebaek Denmark Declares that the...

Lopolight Brand & Design manual Our purpose is to revolutionize maritime safety through advanced LED navigation lighting solutions. Guided by our core values of innovation, reliability, customer focus, and sustainability, we differentiate ourselves in the industry by combining deep expertise with a passion for pushing the boundaries of lighting technology. Our vision is to improve safety onboard. By providing functional lighting solutions in exposed and challenged locations. The Lopolight LED navigation light system is a result of this. Consistent and managed high quality is a necessity for...

Lopolight Brand & Design manual Our vision is to be the global leader in innovative and sustainable marine lighting solutions. By strive to provide superior quality, reliable, and efficient lighting products that enhance safety and navigation for marine vessels worldwide. CORE VALUES We place our customers at the heart of everything we do, and we are committed to delivering products and services of the highest quality, meeting and exceeding customer expectations providing exceptional support and tailored solutions to meet their unique needs. Embrace continuous improvement and strive to...

Lopolight Brand & Design manual Lopolight’s story began with a group of marine enthusiasts who recognized the need for reliable and energy-efficient lighting in the maritime industry. Over the years, we have evolved into a globally recognized brand, leveraging our expertise to revolutionize marine lighting technology and improve navigation safety. ”WE ARE PROBABLY THE BEST IN THE WORLD - IN OUR MARKET” DESIGN GUIDELINES Lopolight’s design guidelines focus on sleek and modern aesthetics that seamlessly integrate with the design of marine vessels. Our logo features a dynamic and streamlined...

GRAPHIC AREA How our logo, colors, images and fonts look and how this is used and presented on stationary, information and marketing material. 05

Lopolight Brand & Design manual Background color Logo will only be used on black or white background color. PRIMARY LOGO ”WORDMARK” The wordmark is the signature logo we end our communications on if the audience we are talking to does not know who we are. This is true for any global face communications, digital application, print, film or animation. CONTROL AND MONITORING SYSTEM NOTE: Avoid using the logomark and wordmark on the same face. Sub line lengh 3/4 of logo Download logo Sub line same space as font size

Lopolight Brand & Design manual SECONDARY LOGO ”LOGOMARK” The logomark logo is a square shape version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes and tall format. Secondary logos are intended for online use or when you must resize your logo to small formats. NOTE: Avoid using the logomark and wordmark on the same face. Secondary logo will only be used by the Lopolight headquarter or with special approval from HQ. Download logo

Lopolight Brand & Design manual Helvetica Neue/Helvetica Neue Condence Bold/Helvetica Neue Condence Black HEADLINE/HEADLINE/HEADLINE 2/3 size of headline. Color: 100% black Ut quo bea sed quam, aspis simet lanim ilibus non re volorest. Ferunt hillorro id que sequae non plam voluptatist, quamet et, officimil magnis. 10/12 pt. Color: 100% or 60% black OfficIcaborror si ratem nis id quostib uscidestrum ra ea nost, occabo. Umquundae nobis ipsus as rende cusdae vendae ditam, ommod magnat odi liquid ex et explam, seceprem aliquam vel ius. Videscia se ea quaecusam, sin resedigent es voluptae...

THE USE OFF PRIMARY LOGO ”WORDMARK” IS NOT ALLOWED. IMPORTANT! To make sure that Lopolight is being presented with the same expresion and look around the world. All Lopolight material that is created on behafe of Lopolight company marketing. Material shall be apoved by HQ before use. Please respect this. Thanks THE SAME RULES APPLIES TO ”SECONDARY LOGO” Lopolight Brand & Design m

Lopolight Brand & Design manual ZONE 1 NAVIGATION LIGHTS LOGOMARK ATEX/IEC The Secondary logo is ONLY used on print when the format requires it. Secondary logo are mostly intended use for online use. IMPORTANT Secondary logo will only be used by the Lopolight headquater or with special approval from HQ.

Lopolight Brand & Design manual BACKGROUND IMAGES Quality photography reinforces the impression of quality products and a quality brand. Our guidelines require an authentic, believable photography style. The choice of background images must, as far as possible, always depict the environment that supports the content, information and the product. Mood (Dramatic, cold, calm) and disposition are important in choosing the background images, along with color expression.