ON BrandBook Bike 2014
98Pages

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Catalog excerpts

ON BrandBook Bike 2014 - 5

BIKE ACCESSORIES PACKS & BAGS KEY FEATURE – DRIRELEASE 3 6   –   3 7 BIKEWEAR TECHNOLOGY 3 8   –   4 3 FITTING GUIDE 4 4   –   4 5 I O N coll e cti v e 4 6   –   5 1 Boards & More GmbH, ION Product Development & International 3deluxe – Special thanks to founders Andreas & Stephan Lauhoff, plus project manager Lars Walter Marketing, Keltenring 9, 82041 Oberhaching, Germany Boards & More GmbH, Headquarters, Rabach 1, 4591 Molln, Austria All data subject to change © ION 2014 Main action & lifestyle photography: Markus Greber / Postproduction: Wolfgang Papp Product photography & postproduction:...

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ON BrandBook Bike 2014 - 17

SANITIZED® IS A CERTIFIED ANTIBACTERIAL FABRIC WITH ACTIVE BIOCIDAL SUBSTANCE: ZINC PYRITHION TREATMENT TO PREVENT BAD ODOR FROM BACTERIA, MILDEW ETC. IN MOIST OR SWEATY ENVIRONMENTS THIS FUNCTION IS PERMANENTLY INTEGRATED IN SELECTED ION ITEMS SUCH AS PROTECTION GEAR, BIKE IN SHORTS, WHOLE JERSEYS OR MESH INSERTS. FINJ THIS LABEL Qfi SEtlfTEj WtTSlHTS

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ON BrandBook Bike 2014 - 18

sanitiz e d technology ion A nti S m e ll I S I N T E G R A T E D I N th e following products : anti smell Sanitized is a certified antibacterial fabric with active biocidal substance: zinc pyrithion treatment to prevent bad odor from bacteria, mildew etc. in moist or sweaty environments ION’s ANTI SMELL products use Sanitized ® freshness treatment, whose safety is proven by strict tests that meet highest requirements and is certified by OEKO-TEX 100 – Class I-IV as well as bluedsign ®. ION uses this proven Swiss technology as a pioneer brand in the wetsuit market to fight a very unpleasant...

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ON BrandBook Bike 2014 - 19

Casual look, but highly functional fabric – a possible combination? Yes, it is called drirelease ® – A patented performance sports material that has the look and feel of classic cotton, but keeps you dry, cool, comfortable and fresh: Permanent Moisture Wicking Ironically, the nemesis of most wicking fabrics is water. It‘s true. Chemically-treated performance fabrics lose their ability to wick away moisture over time with each washing. Not drirelease. Its moisture-transport system is built into the yarn and delivers everlasting wicking that won‘t wash out. Dries 4 × faster than cotton and...

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ON BrandBook Bike 2014 - 20

4 elements protection wind_hater Wind resistance in its lightest form. A fabric feature that protects against UV radiation due to its unique fiber construction. The three-point regulation of the hood is easy to adjust with only one hand. Achieve an individual, perfect fit within seconds. New: Helmet ready. No limitations in your movements and best possible view, even when you turn your head. The classic surf short closure system was adapted to selected shorts of our bike range. The advantages: perfect adjustability, great comfort and last but not least, the unique surf style. 2.5 layer...

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ON BrandBook Bike 2014 - 21

Neoprene features Two way flexibility. High stretch fibers are used in this special construction to give the fabric the flexibility exactly in the direction you need. Flexibility in all directions. We know the advantages of four-way stretch fabrics from high-end board shorts: maximum freedom of movement –> Enjoy! Integrated neoprene pocket to protect your phone against splash water, dirt, mud, as well as small impacts. Neoprene reinforcements on the outer hip and inner knee for additional abrasion protection (hip) and perfect padding for your knee when pushing the top tube for that extra...

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ON BrandBook Bike 2014 - 22

M A TER I A L S Additional functionality features ticket_pocket Small pocket for your lift ticket or tiny little things you need to take with you. All ION bike tops, shirts, hoodies and jerseys feature an integrated micro fiber cloth. From now on, you will always be able to clean your sunglasses and goggles properly, wherever you are. The look and feel of cotton, but the characteristics of performance fabrics: drirelease ® dries four times faster than regular cotton. Enjoy the casual look while shredding trails. Fabrics made of COOLMAX ® pull moisture away from your skin. It absorbs and...

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ON BrandBook Bike 2014 - 23

WOMEN TOPS TOPS Casual_Fit Classic, sportive cycling jersey cut, but not a spandex second skin – less air resistance means more speed. Streetwear cut with a slim but not too tight fit. Classic T-shirt fit, not slim, not wide, just right in the middle Comfy fit, loose cut, not ghetto, but extremely comfortable. Classic, sportive cycling jersey cut, but not a spandex second skin – less air resistance means more speed. Streetwear cut with a slim but not too tight fit. Classic T-shirt fit, not slim, not wide, just right in the middle Comfy fit, loose cut, not ghetto, but extremely comfortable....

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ON BrandBook Bike 2014 - 24

Backflip drop SP EED 20 km/ h bik e NS BIKE Hometown / region : Vers ailles / F ran ce Backflip tuck no hander R iding mo u n t ain bikes since: 2 0 0 0 B est spo t / t rail on ear t h : Woodwa r d W e st C a lifo r ni a !!!! R iding : di rt / st r e e t / slope st y le F avori t e wa t er spor t ( s ) : su r fing / j e t s k iing stoke factor R iding mou ntain bikes since: 2004 B es t spo t/ trail on earth : Rampage ‘s line s (would be b e tte r i f th ere w ere chairli f ts!) R iding : Big things ! And di rt jumps, splope sty le , f r e e r id e , dow nhill F avori t e water sport(s): S...

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ON BrandBook Bike 2014 - 25

Rob H eran Hometown / region : M uni c h / B ava r i a Inverted 360 table top SPEED 40 km/h bik e C A N YO N R iding mou ntain bikes since : 1 9 9 5 B es t spot/trail on ear th: I M A T r a il in L a Pa z , Bolivi a R iding : All - M ounta in, Endur o, F r e e r ide som e time s D i rt a nd of t e n Roa d b i k e Favori te wa ter spor t( s) : S u r f ing a nd S U P Gravel surfing / big mountain freeride SP EED 4 5 km/ h bik e MARIN slop e FAVORITE PRODUCTS 7/10 BIKE Tee LS 3/4 Helium, Blue BIKE Tee SS Logo, GRAY R iding mo u n t ain bikes since: 2 0 0 4 B est spo t / t rail on ear t h : M...

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ON BrandBook Bike 2014 - 26

Hometown / region : Liège / B e lgium 360 double tailwhip SPEED 40 km/h bik e C A N YO N R iding mo u n t ain bikes since: 2 0 0 5 I thin k B est spo t / t rail on ear t h : K a mloops b ik e r a n c h , K a mloops mt h a r p e r , K a mloops the fa r m , c r a b a pple hits w histl e r , la pom a b ik e pa r k spa in , Ando r r a s e c r e t t r a ils R iding : Big b ik e s fr e e r id e , Big di rt jumps on the h a r dtr a il F avori t e wa t er spor t ( s ) : S u r fing ! S ta rt e d a month a go a nd still a lmost d r aw ning e ve ry tim e ! Love it R iding mou ntain bikes since : 2 0 0...

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