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Corporate Brochure

Corporate Brochure
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Corporate Brochure

Product catalog summary
Company Overview
Standard Communications, initially founded as Standard Components in the late 1950s in Sydney, has grown into a key player in global communication markets. Now operating as Standard Communications Pty Ltd, the company focuses on RF Communications under the GME brand, catering to marine and land-based radio products.
Company History
Founded by EC (Ted) Dunn, the company aimed to design and manufacture top-tier radio communication equipment in Australia. Over time, it expanded its operations and product lines to include television signalling, two-way radio systems, and marine electronics.
Mission and Values
GME strives to remain a privately owned Australian company, dedicated to designing, manufacturing, and distributing radio frequency-based products for niche markets. The company upholds strong values, high ethical standards, and a commitment to innovation and customer service.
Market Segments
  • Two-way Radio Communications: Offers 477 MHz rural radio, UHF/VHF commercial radios, and accessories.
  • Marine Electronics: Known for emergency beacons, VHF radios, and entertainment systems.
  • Telemetry and Data Radio Products: Provides UHF/VHF terminals and system accessories for remote control and monitoring.
  • Television Signal Processing: Kingray products are renowned for performance and reliability in the Asia/Pacific region.
Research and Development
GME invests heavily in research and development to ensure product innovation and quality, with a dedicated team of researchers and engineers focused on developing new technologies and enhancing existing products.
Manufacturing Excellence
GME's Sydney manufacturing facilities are equipped with advanced technology and adhere to high-quality standards, including ISO9001 accreditation. The company is committed to sustainable manufacturing practices and continuous improvement.
Distribution Strategy
The document details the distribution strategy of Standard Communications Pty. Ltd., emphasizing the GME and Kingray brands. It underscores the importance of selecting suitable distribution channels as a crucial element of the marketing mix.
Domestic Distribution
Standard Communications functions as a manufacturer and wholesaler, distributing products through a network of accredited retailers across Australia. Regional offices provide sales and marketing support, with the main distribution center in Gladesville, Sydney. Products are shipped weekly to regional warehouses in Melbourne, Brisbane, Adelaide, and Perth, with an integrated supply chain allowing real-time inventory access and achieving a same-day order fulfillment rate of over 90%.
International Distribution
In New Zealand, Standard Communications operates through a subsidiary, Standard Communications (NZ) Ltd, established in 1989, mirroring the distribution method used in Australia. GME has also formed strategic alliances with global distribution partners to ensure product access and support for end-users.
Contact Information
The document provides contact numbers for distribution centers in Sydney, Brisbane, Adelaide, Melbourne, Perth, and Auckland, along with the head office details in Gladesville, NSW, Australia.
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Catalog excerpts

Corporate Brochure-2

our name From our unassuming origins in Sydney’s north western Within the Standard Communications stable, we had suburbs during the late 1950s, Standard Communications three divisions; television signalling, under the Kingray has grown steadily to become a highly respected force brand, land based two-way radio systems bearing the both within Australia and more recently, communication Electrophone logo and the fledgling Greenwich Marine markets around the world. Our activities, linked by the Electronics group. thread of electronic communications, are sufficiently diverse to ensure the organisation’s...

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Corporate Brochure-3

Our corporative objective is to remain a -privately owned Australian company which designs, manufactures and distributes radio frequency based products for medium volume niche markets. Our goal is to be a dominant force in each market segment in which we elect to participate, and to achieve profitability through competitive cost, superior quality, product reliability, customer service

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Corporate Brochure-4

It all began With Ted, an enterprising young engineer, our founder EC (Ted) Dunn, had a vision to design and manufacture world-class radio communication equipment in Australia; products that would address medium volume niche markets both domestically and internationally. Fast forward 50 years, and this dream has become a reality. Sadly, Ted Dunn is no longer with us, however, his legacy ¡ves on through the family ownership, active board membership and many of the long serving staff who worked beside him for many years. Standard Communications was a company established on the basic premise of...

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Corporate Brochure-5

GME is guided by a simple philosophy of strong values and high ethical standards that reflect in everything we do. We are dedicated to pursuing innovative technologies and efficient processes that will enrich the lives of our customers, employees and stakeholders, create new markets and reinforce the company's position as a major force in the global radio communications market. product managers, led by a professional executive under the stewardship of an independent Board of Directors dedicated to serving the organisation with integrity We are extremely proud to remain a privately owned Australian...

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Corporate Brochure-6

With our strong domestic presence through over more than 40 countries, clear. Through prudent research, imaginative products, significant technological investment local and global presence. The major markets we address are: Two way radio communications - including 477 MHz rural radio and UHF/VHF commercial mobile and handheld radios complemented by a full accessory range, including power supplies, mounting hardware Marine electronics - where products like the award winning GME emergency beacons, VHF radios and entertainment systems have established a worldwide reputation for innovation, value...

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Corporate Brochure-7

radio communications The ability to communicate and to share information is fundamental to mankind's evolution, therefore when one considers the sheer magnitude and geography of Australia; it is clear why two-way radio has played such an important role in the development of the nation's infrastructure. Reliable radio access has been a vital component in such Australian icons as the Royal Flying Doctor Service and The School of the Air. It is also not surprising that innovative telecommunications should emerge as one of the country's leading industries. For over 40 years the Australian rural community...

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Corporate Brochure-8

Mobile radios Handheld radio voltage reducers Around Australia, customers like State Emergency, Ambulance and Police Services, Highway Patrols, Public Utilities and the Rural Fire Brigades, are all well aware of the reliability and service that are the trademark of our Technical excellence lies at the very heart of every GME product. From the design engineers, through the factory assemblers, test technicians, to the marketing, sales and customer service teams that support the products in the field; each employee has commitment and pride in the quality of the GME brand. Today as we enter the brave...

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Corporate Brochure-9

marine electronics Australia, a continent surrounded by water has an extensive maritime tradition; some claim it's the geographic isolation that spawned the now globally recognised marine ingenuity of Australian designers. But no matter what the history of this creative spark, you can be certain that any GME marine product and it's originality, quality, reliability and fitness for purpose has been tried and tested. Today many of our staff continue to maintain a direct involvement in the marine industry. This interaction ensures customer feedback is continually channelled into product enhancement...

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Corporate Brochure-10

Marine entertainment mounting hardware Marine TV/FM antenna Since the early 1970's GME has been the leader In Australian marine electronics. The combination of true hands-on experience with creative software engineering has produced a host of Innovative GME marine products including the world's first VHF radio with totally Integrated direct dial telephone facility, the award winning COSPAS/ SARSAT Accusât™ emergency beacons and the 'GR' series of marine entertainment systems. All proudly endorsed All GME marine products undergo stringent testing to ensure they will provide years of trouble-free...

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Corporate Brochure-11

fÇmgray television signal amplifiers Since the distant days of monochrome VHF service, in fact for almost as long as television has been available In Australia, we have been one of the major players in the Communications revolutionised the Australian MATV market with the Kingray range of masthead and broadband high power distribution amplifiers. As television services expanded and presented new challenges, opportunities were presented through the opening of new UHF frequencies, the massive increase of multiple dwelling units and the introduction of subscription TV, we were able to rapidly engineer...

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Corporate Brochure-12

Masthead amplifiers Distribution products Splitter amplifiers AM/FM radio Power supplies Today with the introduction of digital television services, the growing convergence of technologies and delivery methods, our research and development efforts have accelerated to ensure the compatibility of the current Kingray range and to further develop the portfolio with innovative new products that meet our customers' demands for quality, performance and price. Currently, Kingray distribution systems are providing television viewers with clear, interference free pictures, in Australia, New Zealand, the...

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All GME electrophones catalogs and brochures

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.