GH-NEWS-23

GH-NEWS-23
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GH-NEWS-23

Product catalog summary
Introduction
The document provides an overview of GH Cranes & Components, focusing on its innovations in artificial intelligence, commitment to environmental sustainability, and regional achievements in Peru and Mexico.
Artificial Intelligence and Innovation
GH is pioneering six projects that incorporate AI to enhance industry capabilities. These projects include automatic invoice management, virtual assistants for technical support, prediction of quotation conversion, object identification using computer vision, and people detection for safety.
Environmental Sustainability
GH has achieved ISO14001 certification, demonstrating its commitment to environmental sustainability. The company is taking steps towards a more sustainable business model.
Regional Highlights
Peru: Celebrating 10 years, GH is focusing on market penetration in sectors like mining and fishing.
Mexico: Celebrating 25 years, the company highlighted its growth with cultural events.
Interviews and Insights
Interviews with key personnel provide insights into the company's strategies and the impact of AI and digital technologies. Josu Bilbao discusses AI's impact on the industry.
Company Culture and Workforce
GH manages a diverse workforce, emphasizing talent management, diversity, and leadership development. The company promotes a respectful and collaborative work environment.
Macroeconomic Context
The document discusses global economic forecasts for 2025, highlighting geopolitical tensions and their potential impact on energy markets and global GDP.
Conclusion
GH Cranes & Components is committed to innovation and sustainability, adapting to economic and geopolitical challenges while celebrating regional successes.
Overview of Regional Highlights
  • Huancayo, Peru: Known for attractions like the Cerrito de la Libertad Zoo and local cuisine.
  • Huaquirca, Peru: Known for hiking spots and unique dishes.
  • Tarma, Peru: Famous for its flowers and cultural sites.
GH Mexico's 25th Anniversary Celebrations
The celebrations included cultural events, emphasizing Mexican culture and gastronomy.
Human Resources Insights
GH emphasizes talent management, diversity, and leadership development, offering competitive salaries and flexible working conditions.
Employee Experiences
Employees share personal interests and activities, highlighting a balance between professional and personal life.
Cultural and Culinary Insights
The document includes a recipe for "Pozole rojo," showcasing the company's appreciation for cultural diversity.
Company Background
Founded in 1952, GH has evolved from manufacturing radios to specializing in hoists and cranes, becoming a leader in the industrial equipment sector.
Recent Projects
GH has completed various projects globally, including cranes for sectors like iron and steel, mining, energy, and construction.
Conclusion
GH continues to expand globally, providing specialized crane solutions across various industries, demonstrating its commitment to innovation and excellence.
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Catalog excerpts

GH-NEWS-23-1

PERU: 10 YEARS A decade in review. / ARTIFICIAL INTELLIGENCE GH leads six innovative projects that incorporate this technology. / ENVIRONMENT ISO14001 certification, a starting point to become more sustainable. / AT THE OFFICE and OUT OF THE OFFICE GH USA and GH China.

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GH-NEWS-23-2

PERU & MEXICO Peru: 10 years Interview with Fernando Mindreau Interview with Ainara Iguiñiz Challenges and opportunities in the Peruvian market. P.8 We talk to the GH director of human resources about her work at the head of a department that manages the day-to-day work of 500 employees in Spain. P.20 Artificial intelligence AI is redefining the limits of what is possible in the industry. GH is leading six innovative projects that incorporate AI. Eneko Aierbe, director of IT, and Eneko Ariznabarreta, director of Engineering and R&D&I, explain them to us. P.30 Photographs and anecdotes from these...

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GH-NEWS-23-3

“WELCOME TO THE NEW EDITION OF GH NEWS” We have produced a completely updated issue that reflects our evolution and which I hope you will enjoy. In this issue, we address crucial topics such as ISO14001 certification, which marks our commitment to environmental sustainability, and explore how artificial intelligence is transforming our industry through six innovative projects led by GH. JOSE ANTONIO GUERRA The magazine also celebrates important milestones, such as 10 years of GH Peru and 25 years of GH Mexico, providing a detailed look at the strategies and projects that have driven growth and...

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GH-NEWS-23-4

PERU: A DECADE MEXICO: 25 YEARS 10 YEARS OF CHALLENGES FERNANDO MINDREAU joined GH PERU about a year and a half ago. An industrial engineer by training, Mindreau has a distinguished track record in key sectors in Peru, such as mining and raw materials processing. Under his leadership, the market unit is now in its TENTH YEAR. #MEN FERNANDO MINDREAU Director of GH PERU

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GH-NEWS-23-5

^ DESCRIBE PERU IN THREE WORDS: Incredible, diverse and full of promise. ^ WHAT IS YOUR FAVOURITE CITY IN PERU AND WHY? I love Lima, where I was born and live, but I also enjoy the northern beaches in Piura and the highlands, such as Cusco and Arequipa, where the Inca culture began. ^ A PLACE YOU WOULD RECOMMEND VISITING IN PERU OTHER THAN MACHU PICCHU? I would recommend visiting the jungle, especially Iquitos and the Amazon. ^ WHAT IS YOUR FAVOURITE TYPICAL DISH? I could pick several. The one I like most is ceviche: a simple, basic and nutritious dish. I also like “lomo saltado” (marinated sirloin),...

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GH-NEWS-23-6

Maje Siguas II, flagship project for GH Peru. In this interview, Fernando Mindreau talks to us about the challenges ahead and the opportunities he sees in the Peruvian market. GH Peru has celebrated its tenth anniversary under your management. What do you consider to be the main challenges of the market unit? My objective and that of all the people who work at GH Peru is to “corporatise” and professionalise the company even more, to align it as much as possible with the rest of the GH market units. I also believe that during the early years, GH Peru has been very dependent on international customers...

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GH-NEWS-23-7

7 In order to achieve this proximity, as you mentioned, the technical support service is a fundamental branch. How important is it to you? For me, the technical support service is fundamental. It’s clear to me personally that the first crane is sold based on the product, but repurchase and loyalty are achieved through the technical support service. That’s why we have increasingly well-trained technicians who we try to provide with the best possible equipment so that they can do their job in the best possible way. “It is essential to significantly increase our penetration in priority sectors for...

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GH-NEWS-23-8

Initially we worked with distributors, thanks to which we identified the fact that it was a country with many opportunities. This sale to the company Zamine was the trigger for creating the Market Unit (MU) in Peru and establishing a physical presence there. NEW PREMISES A year ago, we moved to the Megaeentro in Lurin, a very good location, right in the middle of the Panamericana. LIMA METRO Since 2016 we have been involved in the construction of the Lima Metro, an ambitious project that will transform transportation in the capital and that has positioned us as a key player in large-scale infrastructure...

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GH-NEWS-23-9

<- STEEL SECTOR Over the years, GH Peru's relationship with the country's two steel companies has been excellent. Aceros Arequipa and Siderperu are possibly the MU's most important customers. We have a long-standing relationship with both companies, actively participating in their expansion, renovation and maintenance projects. This project was carried out near the Nazca lines. It is a project commissioned by the Chinese company Shougang Hierro Peru, an example of the importance that Chinese capital has in the country. A DECADE HAS PASSED SINCE GH SOLD ITS FIRST CRANE IN PERU.AND IT SEEMS LIKE...

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GH-NEWS-23-10

FOUR VOICES FROM PERU SUSSY VÍLCHEZ Sales Executive The GH Peru team, with employees from different regions of the country, is a living reflection of the impressive cultural and natural richness of the nation. In the following pages, we share the voices of four of them, who reveal not only the wonders of the Andean country, but also their experience within the company. EMERSON QUISPE TECHNICAL SUPPORT SERVICE technician “I would highlight the positive and collaborative work environment at GH Peru, which makes every day motivating and enjoyable. I also consider it a privilege to work with some...

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GH-NEWS-23-11

"With regard to the company, I would like to highlight the pleasant working environment and the commitment of all the workers in the carrying out of the services we provide. For those who are considering joining GH, I can assure them that it is an excellent opportunity to learn and grow professionally.” Land of renowned artisans, beautiful landscapes, large caves and high Andean lagoons, the city of Tarma is known as “The Pearl of the Andes”. RMA , Vladimir’s home town. Tarma is famous for its cultivation of wallflowers, gladioli and carnations, which has earned it the name “The city of flowers"....

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.