GH´NEWS 20

GH´NEWS 20
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GH´NEWS 20

Product catalog summary
Introduction
The document marks the 20th anniversary of GH Mexico, highlighting its journey, achievements, and strategic seminars. It includes interviews with key personnel and discusses recent projects.

Coming of Age
Jose Antonio Guerra, CEO of GH Group, reflects on GH Mexico's growth over 20 years, emphasizing continuous improvement and high standards to maintain market leadership.

A Twenty-Year Journey
This section outlines Mexico's geographical and economic significance, narrating GH's strategic expansion into Mexico starting in Puebla and moving to Querétaro.

Strategic Expansion
The document details the challenges and strategic decisions in establishing GH's presence in Mexico, including building a new plant in Querétaro and the role of key personnel.

Key Milestones
Significant milestones include acquiring land for the new plant, transitioning to modern facilities, and expanding into Central America, highlighting strategic foresight and adaptability.

America Seminar and 20th Anniversary
The seminar coincided with GH Mexico's 20th anniversary, gathering leaders from the Americas to discuss strategies, innovations, and future goals, emphasizing GH's commitment to the American market.

Conclusion
The document concludes by acknowledging GH Mexico's team and support from Spain, setting the stage for future growth and celebrating two decades of achievements.
20th Anniversary Celebrations
The celebrations included a dinner and activities for employees, partners, and associates, fostering a positive atmosphere. A football match between GH Mexico and GH Rest of World emphasized cultural exchange.

Visit to GH Mexico Facilities
Participants of the America Seminar visited GH Mexico's facilities, gaining insights into production processes.

Interview with Pere García Ventura
Pere García Ventura, General Manager of GH Mexico, reflects on his 11-year journey, discussing challenges due to political uncertainty but remaining optimistic about market potential.

Challenges and Achievements
Pere highlights overcoming financial challenges, establishing a stable team, and increasing sales, emphasizing the importance of a reliable sales network.

Significant Projects
Projects with SPECO, ACEROS DE GUATEMALA, CATERPILLAR, and PEÑOLES have reinforced GH's market presence.

Advice for Future Generations
Pere advises diligence and embracing challenges, emphasizing dreaming and self-belief.

GH's Structural Organization
Carlos Aguirre, head of the Standard Solutions Business Unit, focuses on customer satisfaction, balancing tradition with innovation.

Strategic Markets and Sectors
The unit targets sectors like metal structures and automotive components, with strategic importance on stable regions.
Market Presence and Growth Strategy
GH aims to strengthen its market position in countries like Mexico and Poland, exploring new markets.

Industry 4.0 and Customer Relations
GH adapts to Industry 4.0 by digitizing processes to enhance customer interaction and competitiveness, anticipating changes in ownership models.

Highlighted Projects
Collaborations with Aeris Energy, Guardian Glass, and Cosentino Group showcase GH's capability in customized crane solutions.

Electric Mobility and Future Sectors
GH expects growth in electric mobility and related industries, driven by urbanization and decarbonization.

Customer Value Proposition
GH offers reliable, safe, and durable products with local maintenance support at competitive prices.

Recent Projects Overview
Noteworthy projects include work with Astondoa, Bouygues, and EPM.

Innovation Initiatives
The "GH OLEA Prize and Start-Up Contest" aims to attract young talent and foster innovation.

Client Relationship and Market Insights
GH's relationship with Gerdau Metaldom highlights trust, quality, and technological support, advising focus on customer needs and strategic alliances.
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Catalog excerpts

GH´NEWS 20-1

MEXICO. A TWENTY-YEARJOURNEY / AMERICA SEMINAR IN QUERETARO / CELEBRATION OF OUR 20TH ANNIVERSARY / PERE GARCÍA VENTURA General Manager of GH MEXICO The Universe of George “NEW HORIZONS” _ CARLOS AGUIRRE Manager of the GH Group’s Standard Solutions Business Unit _ RECENT PROJECTS GH OLEA AND START-UP CONTEST _ JUAN BOYERO Manager for Central Maintenance, Engineering, Energy, and Generation at Gerdau Metaldom in the Dominican Repu

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GH´NEWS 20-2

p.4 A TWENTY-YEAR JOURNEY p.8 AMERICA SEMINAR IN QUERETARO CELEBRATION OF OUR 20TH ANNIVERSARY p.12 INTERVIEW PERE GARCÍA VENTURA General Manager of GH Mexico CARLOS AGUIRRE Manager of the GH Group’s Standard Solutions Business Unit 22 RECENT PROJECTS 26 GH OLEA AND START-UP CONTEST JUAN BOYERO Manager for Central Maintenance, Engineering, Energy, and Generation at Gerdau Metaldom in the Dominican Republic

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GH´NEWS 20-3

COMING OF AGE Jose Antonio Guerra CEO of the GH GROUP t seems like it was just yesterday when we celebrated our tenth anniversary. And yet, we have also celebrated the fifteenth and now, almost without realising it, we’re celebrating our twentieth. “THIS IS NOT THE TIME FOR SELF-COMPLACENCY, NOR IS IT THE TIME TO EASE OFF ON OUR EXPECTATIONS AND STANDARDS” The real protagonists of this celebration are all those who make up the team at GH Mexico and we would like to acknowledge them. It seems as though celebrating 20 years is easy and something routine. Clearly, things are not so easy: we can...

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GH´NEWS 20-4

MEXICO. A Twenty-Year Journey. Mexico has a total surface area of 1,964,375 km², (Spain has around 500,000 km2); therefore, it is the thirteenth largest country in terms of land extension in the world, and the third largest in Latin America. It shares its northern border with The United States of America and said border measures 3,155 km. Meanwhile, there is a 958-km border with Guatemala along the south, and 276 km are shared with Belize. The country’s coasts are splashed by the Pacific Ocean to the west and the Gulf of Mexico to the east; likewise, the Caribbean Sea. In total, the country has...

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GH´NEWS 20-5

ONLY ONE SUIT IN HIS LUGGAGE. Spain and its market were going through a prolonged period of growth that had previously been unknown in all the records that measure economic cycle flows. The domestic market was a hungry dinosaur that devoured everything that was produced, and that allowed companies to grow and consolidate their balance sheets with sustained and steady sales. GH was no exception. However, internal voices were increasingly aware, doubting that the carnival that seemed to have no end would last. In 1999, it was decided that Mexico was a natural destination that had to be explored....

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GH´NEWS 20-6

TREASURE HUNT. PART OF MEXICO’S HISTORY. It was clear: a new factory had to be built. Thus, the “Vicente Guerra” protocol was applied to search for the perfect location for our plant in the country. Vicente got off the plane after twelve hours of tiresome travel and asked to go directly to the airport’s bookshop to search for and buy all the maps, diagrams, and documentation that he could to analyse the geographic distribution of the country, the topography, and even the orientation of the sun – an aspect which he studied quite carefully. Once he had processed everything in his head with amazing...

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GH´NEWS 20-7

TENTH ANNIVERSARY . TWENTY YEARS IN MEXICO. In 2008, GH’s modern history in Mexico got its start. Juan Mari Azcona was succeeded in General Management by Pere García, who has effectively held the position since that time. We celebrated our tenth anniversary. Pere and his team really got GH cruising: new projects, top-rate clients, successful jobs, etc. That is exactly what we are celebrating now. This is the story that reminds us that “twenty years are nothing,” as the famous tango goes in Spanish; and the song’s lyrics are also the title of our “Still Shot Timeline” that reminds us of the dates...

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GH´NEWS 20-8

AMERICA SEMINAR AND GH’S 20TH ANNIVERSARY IN MEXICO. oinciding with the 20th anniversary of GH MEXICO, the AMERICA Seminar took place – a seminar in which all the leaders of our production and sales subsidiaries on the American continent (from Canada to Argentina) participated, as well as the distributors that cover the markets on which GH is not directly present. In this Seminar, which is held every two years in a different country, new strategies are shared, as well as sharing innovations in terms of products and strategies and setting out and defining the goals for the coming years. For GH,...

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GH´NEWS 20-9

THE PARTICIPANTS OF THE AMERICA SEMINAR HAD THE CHANCE TO VISIT THE GH MEXICO FACILITIES AND SEE THE PRODUCTION PROCESSES ON SITE he events to celebrate GH MEXICO’s 20th anniversary included all company staff and centred around a dinner that commemorated the special event and was full of surprises for all in attendance. After those acts of joint celebration and reaffirmation of a group of individuals who have been able to successfully pilot GH during its history in Mexico, other traditional events were held to celebrate a mixing of cultures and “friendly” competitions, like the football match...

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GH´NEWS 20-10

There was time for fellowship when the 2019 America Seminar joined with the Twentieth Anniversary of GH MEXICO Celebrations, which included all those who are part of the GH Mexico team.

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GH´NEWS 20-11

“DIFFERENT ACTIVITIES REVOLVING AROUND A SOLE GOAL: US AS A TEAM.”

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GH´NEWS 20-12

Pere García Ventura General Manager of GH Mexico e arrived on a rerouted flight that had to make a technical stop in Cancun due to problems. That entry couldn’t have been any more promising. Like a true novice in search of his destiny, his backpack was full of dreams and hopes: “just imagine a salesman in Barcelona who, overnight, decides to take on the General Management of GH MEXICO… this was, for me, a great challenge and an unimaginable change,” he explains slowly, surely, yet not without a certain look of melancholic retrospect. Pere García has been in charge of GH’s project in Mexico for...

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