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Life Style Magasine

Life Style Magasine

Product catalog summary
Introduction
The document discusses a collaboration between the Dubourdieu shipyard, the oldest active shipyard in France, and the luxury fashion brand Courrèges. Emmanuel Martin, the owner of Dubourdieu, has long admired Courrèges, particularly for its innovative 1969 electric car prototype.

Project Proposal
Martin proposed to Courrèges' current owners, Frédéric Torloting and Jacques Bungert, to style the interior of a limited edition Dubourdieu motorboat. After a three-month wait, Martin was invited to Courrèges' Paris headquarters to see a mock-up of the boat's interior design.

Design Features
The interior, named 'White Ocean,' reflects Courrèges' signature style of lightness and futurism. It uses a mix of natural and synthetic materials like Plexiglas, stainless steel, mirror, Kerrock, and raw teak. The teak is left unvarnished to naturally weather to a light grey, contrasting with traditional glossy finishes.

Design Challenges
Designer Julien Gaubert faced the challenge of selecting the perfect grey shade for the hull to avoid casting shadows on the water, creating an illusion of the boat hovering. The White Ocean, measuring 44 feet, can reach a maximum speed of 30 knots.

Conceptual Inspiration
The name 'White Ocean' is inspired by the book 'Blue Ocean Strategy,' reflecting Courrèges' unique approach to design, which avoids conventional strategies in favor of a 'poptimistic' path.
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Catalog excerpts

Life Style Magasine-1

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