strial group

ITALIAN TECHNOLOGY REACHES WORLDWIDE DIMENSIONS after a long period of testing, the pro- duct is now being widely used. The Trak system exceeds the limits ensured by all traditional snow chains, which makes it suitable for use on the latest tyre gene- ration. This innovative product is simple to use, can be used anywhere in the world and is the outcome of a constant and forward-looking commitment and research. Maggi Group is an Italian business which has reached international fame, seeking the best manufacturing solutions to achieve high quality standard for their products. Within these strategies, spe-cifi c layouts and operational protocols have been developed to ensure that their manufacturing operations could be run in factories located in any part of the world, under the control and su-pervision of Italian capital and enginee-ring expertise. The fi rst building block of this strategy focusing on international markets has been achieved in the Sou- th East Asia region where MCC Group Far East, a large manufacturing facility was set up by Maggi using Italian tech-nologies and expertise. This project has highlighted their determination to rea- ch a worldwide dimension, not only to export their products but, more impor- tantly, to spread Maggi’s technology and know how, essential to ensure a leading position in the new emerging markets. CONSTANT INNOVATION IN MANUFACTURING PROCESSES Maggi mark has always been associated with innovation. Their fi rst patent, in fact, dates back to 1933, the year the Italian car industry was born. Since then, the company has continually and rapidly grown. Up to now, the company has already secured more than 50 patents and has therefore beco- me a major player in the Italian snow chain industry. One of the company’s latest innovations is the truly revolutionary Trak project, a gripping system for snowy conditions to be ap- plied to wheels of any type of vehicle – from cars to heavy vehicles. A world fi rst, the Trak patent has been well received as far away as Japan. In this part of the world recognized as the world capital of the car industry, THE ADVANTAGES OF BEING A MANUFACTURING BASED GROUP Being a main player in an ever more competitive world market on a world-wide basis has spurred Maggi Group to implement strategic policies able to take on the new manufacturing and marke- ting challenges with a global vision This international approach, coupled with the fl exibility ensured by each ma- nufacturing site owned by the Group, represent a successful combination ca- pable of offering strategic advantages in the marketplace and of emerging in the different areas of their operation: deve- lopment of technological breakthroughs guaranteed by Maggi’s patents; develop- ment and manufacture of a wide range of products to meet any technical, ap- plication and functional requirements; quality assurance ensured by centralised technologies and warehouse stock fl exi- bility. All this stems from an effi cient ma- nagement capable of running different manufacturing units located all over the world, as well as the Group’s experien-ce and know-how confi rmed by their successful operation in a as many as 65 countries in the world.
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